任務資料

發佈人
Envoncorp

地鐵行人通道海報 Poster for MTR walkway #444

9 years ago發佈
523 次瀏覽

已完成

分類
易拉架
獎金額度
HK$300
中標獎金
HK$210
入圍作品數量
0 / 5
每份入圍作品獎金
HK$6
發佈日期
2010-02-10 14:09:03
投稿日期至
已完結
2010-02-28 00:00:00
投票日期至
已完結
2010-03-03 00:00:00
公司名稱
鐵板之王 Hot Sha
任務背景及資料

 

鐵板之王是一個新的鐵板快餐專營美食店,它已經在荃灣開業。我們的目標是:用我們專長的鐵板為顧客提供優質的快餐美食。


為了宣布鐵板之王已經到達荃灣愉景新城美食廣場,故此需要設計一張「到達海報」,驅使顧客前來嘗試鐵板之王的新美食。


: 荃灣青山公路398號愉景新城1樓滋味街K5

網站: www.hotsha.com

手機: 3542 5050



Hot Sha is a new hot plate fast food franchise that has arrived in Tsuen Wan. We aim to provide quality fast foods to customers on our specialty hot plates.


To announce the arrival of Hot Sha in Tsuen Wan Discovery Park food court a need to design the arrival poster is needed to urge customers to try the new Hot Sha menu.



The Food court address : K5 Food Court, Level 1, Discovery Park Shopping centre, 398 Castle Peak Road, Tsuen Wan, N.T

Website: www.hotsha.com

Phone: 3542 5050

作品要求
 

這項工作涉及設計海報來捕捉消費者的注意力,向路過海報的消費者傳達一個信息:新的鐵板快餐特許經營店已於愉景新城美食廣場闢了。此信息加上引人注目的寫作文稿和平面設計海報,喚起消費者嘗試到「鐵板之王」吃飯。

  • 設計海報的目標:令顧客嘗試在「鐵板之王」吃一頓飯餐

  • 由廣告喚起了感覺:感覺興奮和想嘗試「鐵板之王」美食

  • 對象:任何經過來往荃灣地鐵站至愉景新城商場行人通道的人

  • 品牌:「鐵板之王」特許經營快餐店,其目標是著重品質和達到物有所值

  • 插圖和標誌的使用,請參閱附件

  • 海報需要能夠用高解像度的電腦效果打印出來,然後放入燈箱。該海報的尺寸為695毫米(寬) x 1575毫米(高)



海報還必須經Lisa送交 (電郵地址:[email protected]),要用xcf (多層) 文件格式製作,以便「鐵板之王」市場部在必要時再作編輯。


The job involves the designing of the poster to capture a consumer’s attention when they walk past the poster and convey to the consumer that a new hot plate fast food franchise has opened in discovery park food court. This message and combined with the compelling copy writing and graphic design of the poster is meant to invoke the customer to try a meal at Hot Sha.


  • Objective of poster: to get customers to try a meal at Hot Sha

  • Feeling evoked from advertisement: feeling of excitement and wanting to try the delicious food

  • Target audience: anyone walking past the walk way in the MTR passage way of Tsuen Wan

  • Branding: Hot Sha is a franchise with the aim of quality food and value for money

  • Artwork and logo usage, please refer to attachments

  • The poster needs to be able to be printed out with good resolution for a light box. The dimensions of the poster is 695mm (W) X 1575mm (H)




The poster must also be sent through to Lisa at the following email address: [email protected] in a xcf file format with layers that can be edited in order to allow editing by Hot Sha’s marketing department should the need arise.

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